Ukrainian model Iryna Kravchenko is one of the ten new faces promoting Fall/Winter 2013/2014 Valentino collection. Kravchenko also modeled for Valentino during the Spring/Summer 2013 campaign. Ukrainian beauty already catwalked for Alexander Wang, Givenchy, Haider Ackermann, Kenzo, and Prada.
The latest Valentino campaign features ten up-and-coming models from other countries. The house’s designers Maria Grazia Chiuri and Pierpaolo Piccioli designed the collection. In the campaign, the dresses were styled to resemble the artistic styles of Rembrandt, Pieter Bruegel, and Johannes Vermeer. Celebrity stylist Karl Templer worked with the models, shoot by Dutch photographer duo Inez Van Lamsweerde and Vinoodh Matadin.
Iryna Kravchenko has become a sought-for model over the last two years, as in 2011 she was still making the test shoots. A documentary featuring a week of life of the Ukrainian model was presented at the 32nd Ukrainian Fashion Week, held in March of 2013.
In her interview for bit.ua Kravchenko shared that she became a model accidentally – she was out of work when a model agency made her a job offer based on her photos made by a photographer friend. Modeling job allows Kravchenko to travel the world, of which she mostly enjoys the opportunity to visit the numerous art museums across the globe.
Currently working top-models of Ukrainian origin include Snejana Onopka, Alla Kostromichova, Nadya Shapoval, Yuliana Dementieva, Yulia Ivaniuk, and others. Ukraine contributes to international fashion by its long-lasting fashion week tradition, local brand L’UVE opened a New York office just in January of 2013, and the Eastern European country got its very own Vogue in 2012. “Ukraine is ready for Vogue. Kyiv is booming, and there is a strong market demand for luxury products and the experience Vogue can offer the reader,” commented Vogue Ukraine launch Jonathan Newhouse, Chairman and Chief Executive of Condé Nast International.
Fashion blogger for Vogue Italy Andrea Deanesi visited the 31st Ukrainian Fashion Week in the fall of 2012, where she stated that “Ukrainian designers are talented to such extent that they have become a part of international fashion already.”